Specialists in delivering cost-effective PR and B2B content marketing in the digital space and offline

Public relations

We raise client awareness and engagement. Our corporate communications work includes digital and offline PR, influencer outreach, media campaign planning and management, research and surveys, award submissions and promotions. By generating regular news and maintaining dialogue with targeted media, we help clients develop significant traction and positive exposure.

To boost SEO performance and inbound online visitors, we earn backlinks to client websites from authoritative sources, including news channels, which improves organic search and traffic. This increases brand visibility and sales opportunities and is easily measurable through Google Analytics.

Content marketing

Blackbird creates compelling and valuable content for client websites, trade magazines, blogs and stakeholder channels. We understand and have worked in our client markets, enabling us to develop content that engages customers.

Blackbird’s team is highly skilled at putting authoritative content in front of key online influencers, such as journalists, bloggers and industry commentators. Our work gets client brands talked about, as well as earning valuable backlinks.

Achieving the right ‘look and feel’ for our client businesses is an absolute focus. Our expertise includes: brand strategy; case studies; white papers; presentations; video scripting and production; blogging; e-newsletters and photography.

Social media

Harnessing the power of social media to help clients build audiences and reputation. We manage multiple accounts for clients and include a full reporting system to monitor performance.

Hertfordshire PR agency Blackbird has over 10 years’ experience in creating targeted social media campaigns, which are proven to amplify brands, create engagement and generate referrals.

Digital assets and collateral

We manage the design and build of mobile responsive websites, copywriting, production and print of newsletters, brochures, annual reports and other materials. Here are a few examples of collateral we have produced for clients.

Tradeshow support

Researching and organising events that add value. We have extensive contacts at key industry publishers and exhibition organisers, so we can manage the whole process of maximising tradeshow attendance. Blackbird is also highly experienced in developing PR stunts on limited budgets which deliver compelling media exposure.

Crisis management and media training

Providing strategic counsel, media management, reputation and stakeholder support in times of crisis. Preparing spokespeople for handling media interviews competently and credibly. Introducing members of staff to the media and developing writing skills. Creative brainstorming sessions and speech-writing.