Blackbird has a proven track record in delivering compelling PR campaigns across a number of industries

Automotive

Automotive

Aviation

Aviation

Construction

Construction

Engineering

Engineering

Manufacturing

Manufacturing

Logistics

Logistics

Automotive

Automotive

Aviation

Aviation

Construction

Construction

Engineering

Engineering

Manufacturing

Manufacturing

Logistics

Logistics

Automotive

Brayleys

One of Blackbird’s first clients in automotive PR, Brayleys has developed into one of the UK’s Top 100 dealer groups by revenue, having been established in 2003. The Hertfordshire based business appointed Blackbird to build its regional and trade press profile. Its Kia/Mazda dealership in Harpenden was voted ‘UK’s Best New Dealership’ by Motor Trader magazine when it opened in 2012. Managing Director, Paul Brayley, is now one of the most high profile executives in the automotive retail sector.

View coverage
Aviation

J B Roche

A pioneer in the design and manufacture of mobile aircraft shelters and ‘clean rooms’, J B Roche needed to increase its visibility on social media platforms and across specific aviation trade press. Aviation PR specialist Blackbird devised a four-month campaign of authoritative articles, interviews for the Managing Director and social media posts, which linked back to J B Roche’s brand new website, resulting in a significant uplift in visitor traffic and social engagement.

View coverage
Construction

JCA

A specialist in the design, construction and maintenance of critical infrastructure, including data centres and hospitals, this Stevenage based company appointed Blackbird after a competitive pitch process, noting our construction PR expertise. Our brief was to develop a profile that reflected JCA’s “inferred capability” with a particular focus on building the company’s engagement on LinkedIn. Within five months, Blackbird had increased followers by over 150%, through a series of compelling case studies and social media posts.

View coverage
Engineering

Ivor Searle

One of the UK’s foremost remanufacturing companies in the automotive industry, Ivor Searle has been established for over 70 years. Blackbird’s extensive knowledge, experience and media contacts within this sector has enabled it to significantly improve Ivor Searle’s trade media profile and position the Cambridgeshire based business as the primary supplier of remanufactured engines, gearboxes and turbos to the automotive aftermarket.

View coverage
Manufacturing

Atlas Copco

Established in the UK for 100 years, Atlas Copco is a world-leading provider of sustainable productivity solutions, across a number of manufacturing sectors. Manufacturing PR agency Blackbird was appointed by the company’s Tools and Industrial Assembly Solutions division in 2017 to boost its editorial profile in a number of targeted B2B publications, as well as develop a portfolio of content in support of Atlas Copco’s digital marketing activity.

View coverage
Logistics

Stanley

For over 70 years, Stanley has been at the forefront of materials handling innovations for the logistics, retail and warehousing sectors. More recently, the business has also become an exclusive distributor of software solutions designed to improve the safety, efficiency and physical and mental wellbeing of employees. Offering significant experience in logistics PR, Blackbird was approached by Stanley to develop a new brand and communications strategy to help position the business in its target markets.

View coverage

Client Testimonials

Gary Doy - Chief ExecutivePitch Aircraft Seating Systems
Lisa Pearse - Marketing ManagerStanley Handling Ltd
Paul Bowen - Sales & Business DevelopmentJB Roche
“Stuart has become a familiar face across our business and has generated a significant amount of media exposure both locally and within the automotive trade press. He provides a bridge to the communities we serve, has helped us to win a major motor industry award and overall, continues to deliver excellent value to Brayleys.”
Paul Brayley - Managing DirectorBrayleys Cars
“OBD appointed Blackbird to manage the PR launch of a new security product. Thanks to their efforts, we won the major Innovation Award at Automechanika and secured significant media coverage. They understood our target market and articulated technical detail extremely well. Blackbird offers excellent value for money.”
Paul Chase - Managing DirectorOn Board Defence
“Meteor wanted to raise awareness of our GPRS camera system for remote flood defence monitoring. Stuart created a media relations plan and delivered some excellent exposure for our product, as well as improving our social media presence. We’d recommend Blackbird Communications to any business looking to boost their profile.”
Matt Dibbs - Managing DirectorMeteor Communications
Can't recommend Blackbird enough, after a poor experience with my previous marketing and PR company Blackbird are a breath of fresh air. Always up to speed very quickly when working with new and complex ideas and bring a wealth of experience.- Matt Harvey
Stuart and Blackbird have worked with us for over 4 years. They are always there for us when needed, and have maximised our exposure regionally and nationally on a number of occasions. They have identified key industry publications for us, which has led to further trade enquiries and exposure off the back of those. The press releases are always accurate and very professionally and concisely written. We look forward to doing more business with Blackbird and having them represent us as our PR agents in the near future as our business continues to expand. I would have no hesitation in recommending Stuart and his team to any other business, large or small as the difference they can make is significant!- Kamran Saleem
I had the pleasure of working with Stuart and Blackbird on a number of projects over the past 12 months. Stuart's writing skills are second to none, he has a wealth of connections and knowledge and knows public relations inside out - which I found out first hand when he spoke about the subject at one of our events. I would recommend his services.- Chris Cook
Blackbird is a business that delivers exactly what it says and more. Stuart's attention to detail is second to none. Truly a PR professional, you should try them.- Gary Griffin
I’ve had the pleasure of working with Blackbird for almost 10 years. Stuart is the consummate PR professional and he’s developed Blackbird into a well-respected virtual agency. I’d recommend Blackbird without hesitation for their strategic and tactical support in every area of PR and content marketing. They offer excellent value for money too.- Mark Corr

Return on investment

A simple definition of ROI for PR would be the amount of money earned by the business after subtracting the cost of external agency support. As our tactics are varied, across many channels, it’s not always possible to make a direct correlation between expenditure and additional revenue, unless every inbound enquiry is tracked by the business.

An increase in website traffic may not translate into immediate sales but this still has a value in terms of generating awareness, referrals and potential future sales. A client’s reputation must also be considered.

ROI should be linked to corporate objectives, which Blackbird helps clients to achieve over a sustained period. Our experience shows that clients that have a positive profile benefit from increased business performance, which can be qualified as follows:

1. MEASURABLE BEHAVIORAL IMPACT

  • Is the business generating more sales?
  • Is the website receiving more traffic?
  • Are executives securing more contacts and enquiries?
  • Are more people recommending and referring your business?
  • Is the business increasing online engagement via social media?

2. MEASURABLE MARKET POSITIONING

  • Is the business gaining more media exposure across multiple platforms?
  • Has there been an increase in commercial opportunities?
  • Is the company brand extending its reach to new audiences?
  • Has there been additional recognition from an industry award?
  • Does the business have greater influence than competitors?

3. SEARCH ENGINE OPTIMISATION

Search engine algorithms use backlinks to determine authoritative content, which influences ranking performance. Backlinks from news sources are becoming more influential in gaining higher rankings, which is a key focus of Blackbird’s PR service.

4. BRAND LOYALTY AND ADVOCACY

The role of PR is to increase brand awareness, create positive reputation and generate goodwill. Working with Blackbird will generate new customers and create brand advocates.