Specialists in delivering cost-effective PR and B2B content marketing.
We build audiences that help businesses to grow.

Public relations and brand building

We raise client awareness in target markets and build engagement and lead generation by producing compelling content, that’s backed by decades of experience working in our specialist sectors.

Our communications activity includes digital and offline PR, influencer outreach, media campaign planning and management, research and surveys, e-books and white papers, thought leadership articles, plus award submissions and sponsored promotions. By generating regular news updates and maintaining dialogue with target industry media, Blackbird ensures that clients develop effective visibility and market traction, through positive exposure.

To boost SEO performance and inbound web visitors, we earn backlinks to client websites from authoritative sources, including news channels, which improves organic search and traffic. This increases sales opportunities, that are measurable through Google Analytics, Hubspot, Salesforce or other CRM platforms.

Content marketing

Blackbird creates compelling and valuable content for client websites, trade magazines, blogs and stakeholder channels. We understand and have worked in our client markets, enabling us to develop content that engages customers.

Blackbird’s team is highly skilled at putting authoritative content in front of key online influencers, such as journalists and industry commentators. Our work gets client brands talked about, as well as earning valuable backlinks that boosts client website rankings.

Achieving the right ‘look and feel’ for our client businesses is an absolute focus. Our expertise includes: brand strategy; case studies; white papers; presentations; video scripting and production; e-newsletters and photography.

Social media management

Harnessing the power of social media to help clients build audiences and reputation. We manage multiple accounts for clients, developing engaging posts and content, as well as providing a full reporting system to monitor performance.

Hertfordshire PR agency Blackbird has over 17 years of experience in creating targeted social media campaigns, which are proven to amplify brands, create engagement, boost followers and generate new business leads.

ESG communications

‘ESG’ (Environmental, Social, Governance) encompasses the environmental, social and governance values and impact of an organisation, which are under growing scrutiny from customers, employees, investors and stakeholders alike.

ESG standards help companies measure and showcase their credentials but communication needs to be carefully managed and this is where Blackbird can provide valuable assistance.

Conscious of our own focus on delivering sustainability in our service to clients, Blackbird is undergoing the B Corp B Impact Assessment  so we can measure and improve our own environment performance.

Lead generation

Hertfordshire based PR consultancy Blackbird prides itself on being able to deliver value. We work closely with clients to fully understand their challenges before proposing a bespoke programme of PR and content marketing designed to generate leads.

Clients rely on us to identify themes that have topical relevance to specific industries, which spark interest and influence action.

Blackbird are experts at developing compelling messaging and creating content assets that can be used effectively across all marketing and sales channels.

Graphic design and digital assets

Blackbird has huge experience in creating new company brands, as well as repositioning client businesses, supported by engaging and striking graphic design.

We manage every aspect of the branding process, from logo concepts to full brand guidelines, plus the design and build of mobile responsive websites.

Whether you need brochures, leaflets, reports, catalogues, business cards, office signage, exhibition stands, or other branded collateral, Blackbird delivers.

Here are a few examples of materials we have produced for clients.

 

Crisis management and media training

Providing strategic counsel, media management, reputation and stakeholder support in times of crisis. Preparing spokespeople for handling media interviews competently and credibly. Introducing members of staff to the media and developing writing skills. Creative brainstorming sessions and speech-writing.

Tradeshow and event support

Our team is highly experienced in researching and organising events that add value to client businesses. We have extensive contacts at key industry publishers and exhibition organisers, so we can manage the whole process of engagement. From booking stand space, designing and building exhibitions stands to maximising attendance through pre and post-show PR, Blackbird is your trusted trade show partner.