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Is the rise of AI in the PR industry a double-edged sword?

A sword is certainly an appropriate analogy. In the ancient Greek parable, a courtier to King Dionysius I of Syracuse named Damocles, craved wealth and power. In a bid to... read more →
  • 27 February 2025
Blackbird St Albans

The difference between PR and advertising

    Here at Hertfordshire based PR consultancy, Blackbird, we often come across business people who say that "PR and advertising is basically just the same... read more →
  • 4 July 2024
Hertfordshire PR agency

Hertfordshire PR agency Blackbird highlights the benefits of outsourcing

In this short video, we examine the reasons why outsourcing your PR and content marketing to a specialist like Hertfordshire PR agency, Blackbird, could be the... read more →
  • 8 October 2018
Hertfordshire PR agency Blackbird

How to get the most from PR – video part 2

In this second part video on 'Getting the most from PR', Hertfordshire PR specialists, Blackbird Communications, offer you the remaining top five tips on using PR... read more →
  • 25 May 2018
Hertfordshire PR agency Blackbird

How to get the most from PR – video part 1

As Hertfordshire based PR specialists, a lot of what we do for clients involves creating content that’s relevant across multiple channels, from trade press to social... read more →
  • 25 April 2018
Blackbird PR hertfordshire

Vlog – How to secure more media coverage

A favourite quote of ours at St Albans PR agency Blackbird is from one of the world’s greatest ice hockey players, Wayne Gretzsky, who said, “You’ll always miss... read more →
  • 19 March 2018
Blackbird St Albans

Vlog – The difference between PR and advertising

PR and advertising is basically just the same isn’t it? No! Whilst both are a form of marketing, there are fundamental differences. When was the last... read more →
  • 28 February 2018

Vlog – Are your customers friendly neighbours or long lost relatives?

When was the last time your business communicated with its customers? Companies that have the pulse of their customers will always have the upper hand. Why? Because in... read more →
  • 24 January 2018
PR agency Hertfordshire Blackbird

How to improve your business communication – Blackbird video

If your business was a cocktail, what it would be? Most of us love a cocktail but there’s a lot that a business can learn from the... read more →
  • 28 November 2017
Hertfordshire PR Blackbird

Vlog – Why it’s critical for businesses to stay visible

In these uncertain and economically challenging times, it’s easy to stop communicating just to save money. When things get difficult for businesses, often the first thing... read more →
  • 12 July 2017

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