Here at Hertfordshire based PR consultancy, Blackbird, we often come across business people who say that "PR and advertising is basically just the same... read more →
As Hertfordshire based PR specialists, a lot of what we do for clients involves creating content that’s relevant across multiple channels, from trade press to social... read more →
PR and advertising is basically just the same isn’t it? No! Whilst both are a form of marketing, there are fundamental differences. When was the last... read more →
When was the last time your business communicated with its customers? Companies that have the pulse of their customers will always have the upper hand. Why? Because in... read more →
If your business was a cocktail, what it would be? Most of us love a cocktail but there’s a lot that a business can learn from the... read more →
In these uncertain and economically challenging times, it’s easy to stop communicating just to save money. When things get difficult for businesses, often the first thing... read more →
Journalists and PR professionals have rather a symbiotic relationship. They both need each other (even if they think they don’t). There is a significant responsibility on the part of both... read more →
29 June 2015 “When it comes to engaging their audiences, many companies struggle to communicate. “We don’t really have anything new to say,” is an oft-quoted phrase. There’s always something... read more →